Joseph Joseph Small kitchen appliance
This project goal was to design a small kitchen appliance that would fit into the existing brand Joseph Joseph that has an extensive lineup of kitchen products. To begin, I did research on the brand and analyzed design language as well as the inconsistencies in their products.
After some preliminary and secondary sketching, I narrowed my focus down to a standing handheld immersion blender and created pink foam prototypes as form exploration. I used a large, flat, round button on all three that was inspired by the dial used in their food storage containers. I also implemented heavily rounded corners and avoided sharp edges. I experimented with a top extrusion that would serve as a slip preventative, comfort grip and exit port for strain relief.
I made a CAD model of the product using Solidworks and printed it in two separate pieces. Each piece was sanded, painted and finished, then assembled together.
Final appearance model images: